Specialist Marketing Advisor Full-time Job

Are you a marketing professional looking to contribute to meaningful work in service of an iconic Canadian brand? Do you have previous marketing and communications experience that can help us enhance our Petro-Points program to create tangible value for our members and our business?

As a Petro-Points Loyalty team member, you will join the mission to grow, engage and retain members in one of the top loyalty programs in Canada, for one of the largest retailers in Canada – we deliver value to millions of Canadians every year. 

In this role, you are responsible for the overall health and direction of the Petro-Points program.  You are responsible for the overall delivery of the long term Petro-Points strategic plan including annual planning, Petro-Points P&L stewardship, partner development, value proposition evolution, economic assessments and cross functional leadership to drive results for program acquisition, member growth and engagement. You will lead projects and program transformation to improve the customer experience with internal stakeholders across marketing, digital, finance and operations and explore growth opportunities with external parties and partners.

 

 

Minimum Requirements:

• More than 10 years experience in a Marketing, loyalty, retail, marketing leadership capacity
• Bachelor’s degree in business, marketing or a combination of education and related work experience
• Strong business acumen; able to confidently and independently understand, explore and evaluate opportunities to drive growth
• Strategic and business-minded - you find trends in the data and look for the “so what”.
• You are a dynamic self-starter able to work in a fast-paced environment, with the ability to manage multiple projects and navigate ambiguity and uncertainty with composure.
• Strong analytical and quantitative skills, detail oriented with excellent organizational skills
• Experienced project management and leadership skills; ability to develop recommendations based on financial and strategic inputs to drive business outcomes and differentiate Petro-Canada in the marketplace
• Thrive on collaboration, complex problem solving and accomplishing shared goals.
• You are a strong communicator, dynamic, and have fantastic interpersonal skills to build
• You are able to lead change, manage stakeholders effectively and display non-authoritative leadership skills

 

Responsibilities:

• Lead and collaborate to develop annual plans to execute on the Petro-Points loyalty strategy to deliver bottom line impact to the business and increased engagement of our membership
• Develop targeting strategies and plans to elevate Petro-Canada’s approach with target segments to grow market share, share of wallet, penetration and engagement.
• Lead exploration and economic assessments of program enhancements including partnerships, value proposition design and overall competitive positioning of the Petro-Points program within the Canadian landscape
• Lead collaboration across disciplines internally to elevate our member experience including future business requirements for digital enhancements, program value proposition and partnership evolutions.
• Manage and steward the Petro-Points P&L including discretionary points issuance,  offer design and financial assessments to align with annual plans.  In addition, holistically  stewarding the annual loyalty marketing budget spend to deliver on business objectives.

 

Location and other key details: 

• You will work out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W.
• Hours of work are a regular 40-hour work week, Monday to Friday at the head office, with the potential for extended work hours based on business needs 

At Suncor, we produce and provide energy. Our values guide us in fulfilling our vision and represent who we are and who we aspire to be. We value safety above all else, we are stronger together, operational discipline is foundational to our business, we grow through curiosity and lifelong learning, and we act with integrity in everything we do.