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Marketing and Communications Advisor, Loyalty Full-time Job

May 26th, 2025 at 17:07   Marketing & Communication   Calgary   69 views Reference: 13479
Job Details

Why you should join us:

Are you a marketing professional looking to contribute to meaningful work in service of an iconic Canadian brand? Do you have previous marketing and communications experience that can help us enhance our Petro-Points program to create tangible value for our members and our business?

As a Petro-Points Loyalty team member, you will join the mission to grow, engage and retain members in one of the top loyalty programs in Canada, for one of the largest retailers in Canada – we deliver value to millions of Canadians every year. 

In this role, you will be responsible for annual planning, coordination, management and execution of loyalty marketing and communications to drive results for program acquisition, member growth and engagement. You will liaison with agencies, internal channel owners, business stakeholders and marketing team members.

You will manage the loyalty marketing and communications budget and calendar.  You will collaborate across Petro-Canada marketing teams to ensure integration across business lines and deliver effective plans including digital enablement, vendor and agency engagement, analytics and reporting.

 

 

Minimum Requirements:

  • 5-7 years’ experience in a Marketing or communications role at a brand or agency
  • Bachelor’s degree in business, marketing or a combination of education and related work experience
  • Loyalty and/or retail marketing industry experience
  • You are a strong communicator, dynamic, and have fantastic interpersonal skills to build positive relationships
  • You are familiar with marketing and communications best practices to hit the ground running to support our fast moving team in briefing our agencies to deliver on campaigns and marketing plans to support business requirements
  • You are able to lead change, manage stakeholders effectively and display non-authoritative leadership skills
  • You are able to create and execute on work back schedules, manage project plans, steward to achieve targets, on budget and on time.
  • You are a dynamic self-starter able to work in a fast-paced environment, with the ability to manage multiple projects
  • Strategic and business-minded - you find trends in the data and look for the “so what”.
  • Strong written and verbal communication skills, with ability to communicate effectively with various audiences
  • Strong analytical and quantitative skills, detail oriented with excellent organizational skills
  • Thrive on collaboration, complex problem solving and accomplishing shared goals.
  • Strong business acumen with excellent communications skills: comfortable presenting to large groups, delivering honest feedback, and has confidence in both written and verbal presentation of information.

 

Responsibilities:

  • Develop, manage and execute annual plans for Petro-Points marketing communications
  • Responsible to collaborate with agencies and internal channel owners to design and execute campaigns leveraging appropriate channels to deliver business results including but not limited to media, digital, physical site signage and owned channels (email, social, app, web) to engage with our members and Canadians
  • Contribute as a key member on the loyalty Marketing team to evolve the program design and execution to achieve targets
  • Support the ongoing analytics and measurement of Petro-Points marketing efforts to drive key performance metrics (enrollments, active members, redemptions, penetration, attrition) and support competitive and industry benchmarking
  • Work on ongoing and new projects on a prioritized basis

 

Location and other key details: 

  • You will work out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W.
  • This role is office based, hours of work are a regular 40-hour work week, Monday to Friday at the head office, with the potential for extended work hours based on business needs 
Company Description
At Suncor, we produce and provide energy. Our values guide us in fulfilling our vision and represent who we are and who we aspire to be. We value safety above all else, we are stronger together, operational discipline is foundational to our business, we grow through curiosity and lifelong learning, and we act with integrity in everything we do.