All jobs within 50 km around Caledon in Marketing & Communication

Requirements:

Languages: Candidates must have knowledge of the English Language
Education: Candidates should have Bachelor’s degree
Experience: Candidates should have experience of 2 years to less than 3 years

Candidate Status:

• • Candidate must be a Canadian Citizen or temporary or permanent resident of Canada
  • Candidate must have legal authorization (Work Permit) to work in Canada

• If Candidates are unable to fulfill above mentioned requirements, don’t apply for the position

Responsibilities:

• The candidates should be able to act as a spokesperson for an organization, answering both written and oral inquiries
• The candidates should be able to assist in the preparation of brochures, reports, newsletters, and other materials while coordinating special publicity events and promotions
• The candidates should be able to develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
• The candidates should be able to develop, implement, and evaluate communication strategies and programs, gathering, researching, and preparing communication material
• The candidates should be able to prepare and/or deliver educational, publicity, and information programs, materials, and sessions, as well as prepare or oversee the preparation of reports, briefs, speeches, presentations, website content, and press releases
• The candidates should be able to develop policies and conduct surveys, analyzing data on the buying habits and preferences of wholesale and retail consumers, and conduct analytical marketing studies

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf Foods (MLF) offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.  The Marketing Associate will work with and learn from an experienced Marketing leader.  You will manage a category portfolio and will work with your one-up to map out the category strategy.  You will provide category reporting & analysis and will lead a cross-functional team to ensure that strategic priorities and category plans are executed.  This position needs to balance creative skills with critical thinking, project management, and performance measurement.  The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

Any MLF team member interested in being considered for this role are encouraged to apply online by June 14, 2024. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Be involved and lead their category in MLF’s budgeting process
• Support the Retail Sales and Brand teams to grow MLF branded share in their category  
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches

What You’ll Bring:

• Post-secondary degree in Business or Marketing
• 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win
• Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business
• Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace
• Project management experience:  highly organized and detail oriented, with strong time management skills
• Previous experience with P&Ls and PowerBI an asset

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

PepsiCo Foods Canada is seeking a Communications Associate to help promote and protect the reputation of the portfolio of its iconic food brands. This role will contribute to the business by developing high-impact strategic communications plans, project management and execution, earned media/influencer strategy and engagement, and agency and budget management.

Whatyoucanexpectfromus:

• Competitive compensation and comprehensive benefits designed to fit your unique needs 
• A dynamic and inclusive culture that promotes you to bring your whole-self to work 
• Inspiring positive change for people and the planet with sustainability goals 
• A supportive team that will encourage your professional growth and development

Responsibilities

• Serve as communications advisor to PepsiCo Foods Canada’s marketing team on external communications initiatives 
• Support brand PR plans that leverage creative ideas, media and influencers to support new campaigns, innovation launches, and other brand priorities 
• Support crisis and issues communications, as needed 
• Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships for potential reputational issues  
• Regularly liaise and collaborate with Frito-Lay US, Quaker US, and PepsiCo brand and corporate communications team members as well as cross-functional stakeholders 
• Oversee and manage the work of agency teams, ensuring flawless execution, rigorous measurement and resources 

Qualifications

• Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR 
• 5-7 years of PR experience managing brand communications in a fast-moving consumer goods category preferred (agency or large corporate entity) 
• Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters 
• Strong expertise in navigating influencer/talent/partnership programming and protocols 
• Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy 
• Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget 

WhyworkatPepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, 

and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better. 

• Job ID: 57149
• Job Category: Communications & Marketing
• Division & Section: Strategic Public & Employee Communications, Strategy & Relationships
• Work Location: City Hall, 100 Queen Street West, Toronto
• Job Type & Duration: Full-time,
• Salary: $123,833.00-$170,184.00
• Shift Information: Monday - Friday 7HR per week
• Affiliation: Non-Union
• Number of Positions Open: 1 
• Posting Period: 12-Jun-2025 to 26-Jun-2025 

Toronto is home to more than 2.9 million people whose diversity and experiences make Toronto Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. A workplace where growth is fostered and diversity is celebrated, a team of approximately 42,000 employees is the driving force behind the City’s ability to deliver programs and services to residents, businesses and visitors.

The Strategic Public and Employee Communications (SPEC) division is responsible for communicating these programs and services to the public and City staff. Through a centralized, centres of excellence approach that nurtures growth and opportunities for its staff, SPEC focuses on proactive storytelling through integrated communications and marketing activities that align with the broader organizational strategy and drive measurable impact.

We are currently hiring for a Manager, Communications – Public Education, Marketing and Creative.

You are an experienced and empathetic leader who can mentor and motivate a large team, ensuring effective teamwork, high standards of work quality and organizational performance, continuous learning, and innovation in a fast-paced environment.

Under your leadership, your team will create compelling narratives and promotional campaigns to inform and educate the public through traditional, social, and digital advertising campaigns and creative treatments to achieve strategic objectives. The team will embrace innovation and visual storytelling while working to reach diverse audiences. A steward of corporate identity and brand management, your team executes integrated marketing, measurement, monitoring and reporting, and vendor and contract management.

Reporting to the Director, Communications, you are responsible to provide senior level strategic advice, counsel, and operational support to the City Manager, Deputy City Managers, division heads, and senior management teams in coordination with the Chief Communications Officer, Director, Communications and the Mayor's office as required.

 
You will also be relied upon to demonstrate exceptional political acuity and sound judgment in navigating complex environments. With an ability to build trust and credibility across diverse stakeholder groups—including elected officials, City divisions, community partners, and the public—you can proactively manage sensitive issues and align communications strategies with both operational priorities and political considerations.

The ideal candidate should have senior level experience in a large organization, combined with significant experience in marketing and advertising.

Some of the skills that will best help you to achieve success in this role includes:

• Proven experience leading high-performing marketing and/or communications teams, modelling excellence in championing best practice, strategy-driven approaches, measuring effectiveness, enabling a supportive and engaging workplace culture while fostering productivity
• Established success delivering high-quality, award-winning campaigns that have been measured and met campaign objectives
• A passionate leader who has a track record of building strong and trusted relationships, making difficult subject matter easy to understand and offering meaningful advice to senior leaders, often advocating for new paths forward
• A collaborator by nature, the successful manager has many examples throughout their career of proactively identifying multi-format and multi-channel communications opportunities, developing communications strategies, and analyzing data into actionable information
• With excellent organizational skills and the ability to thrive in a fast-paced environment, the manager will have strong attention to detail and competing deadlines while not losing sight of the bigger picture, corporate priorities, and the intended audience
• A strong ability to manage multiple stakeholders with differing priorities while maintaining alignment with the City’s communications goals, governance frameworks and policy context
• A demonstrated understanding of and commitment to the City of Toronto, the Toronto Public Service, Toronto City Council, and municipal government

Why You Will Love Working at The City: 

1. We recognize the need for flexibility and offer a hybrid working environment that will provide you with an appropriate work-life balance required to thrive in today’s fast paced world.
2. A strong benefits package that includes competitive salaries, vacation, and other unique offerings.
3. We offer an excellent defined benefit pension plan, bringing added value to our overall compensation package through OMERS.
4. We support ongoing learning and development and offer educational opportunities with tuition subsidies.

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Contributes to the overall success of Scotiabank in globally ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.  Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures. Provide or participate in recommendations and solutions for all Telephony technology. The ability to manage their own day-to-day operations, projects, and timelines according to client’s expectations and SLO / SLA's.  Provide support to ALL BNS employees globally across all Business lines. Contribute to maintenance and support renewals as well as RFP's.
 
This candidate is also responsible for providing training and assistance to users upon request, and fellow team members to ensure the users are fully comfortable using the technology and team members are aware of any updates, changes, etc.
 
The candidate will have strong knowledge in working with various Telephony technologies and Vendors (Cisco, Legacy, Wireless, Bell, Allstream, Rogers, etc.)

Is this role right for you?

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Manage Move/Add/Change/Deletions for all Corporate Cellular request, including provisioning in Workspace One
• Complete Telecommunication Move/Add/Change/Deletions to support Retail Branch provisioning and repair incidents that affect software, hardware and infrastructure
• Manages multiple tasks concurrently. Works on complex problems where analysis of situation requires in-depth evaluation of various factors.  Escalates more complex problems to management for guidance. Provides second and third level support
• Manages the procurement, shipping, provisioning and support of unified communications equipment and applications.
• Provide onsite technical support for wireless device upgrades and oversee the preparation, packaging and shipping of wireless devices to customers as needed.
• Manages and analyzes monthly invoicing, reporting and inventory adjustments
• Maintain and create clear and comprehensive internal guides, how-to documents and Runbook ensuring ease of understanding and access for team members and customers.
• Collaborate with technical teams and other departments to understand and document key processes and workflows to ensure alignment and completeness for all operational processes.
• Conduct analysis for cost savings and providing actional recommendations for improvements
• Ability to Plan and manage medium- large scale projects through vendor comparison and cost studies. 
• Devises course(s) of action that may fall outside of procedural and policy guidelines and standards and makes recommendations.
• Provides work leadership, coaching and training to other team members and business partners.
• Supports the bank’s technology infrastructure by participating in after hour’s support with the expectation of receiving notification of critical system outages outside of business hours and to take appropriate steps to restore service.
• Maintains working relationships with key customers, clients, suppliers and contractors.
• Understands the departmental objectives and division technology strategies. Keeps current on rapidly changing technology trends.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. 
• Champions a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role?

• Requires a Bachelor's degree in Technology Field of Studies and/or at least five years of industry experience.
• Expert Knowledge of mobile network technologies (e.g. 4G, 5G, LTE)
• Expert in managing Corporate Cellular Services
• Expert Knowledge with Mobile Device Management Tool Workspace One
• Expert Knowledge in Vendor Management/ Managed Services    
• Expert Knowledge in Wireless communications.
• Knowledge of Telephony Vendor systems and processes
• Knowledge and familiarity with Cisco CUCM
• Expert Knowledge of Regulatory bodies [internal and external] and Vendor contracts
• Expert Customer Service Skills with support ranging up to senior executive level
• Excellent communication, teamwork and interpersonal skills
• Strong problem-solving skills
• Strong analytical skills with experience in data analysis and reporting tools (e.g., Excel, Power BI)
• Skilled proficiency with MS Office (Word, Excel, PowerPoint, Outlook) and other related productivity tools
• Skilled proficiency of ticket tracking tool Service Now
• Good understanding of ITIL framework especially for Change Management

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.  
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance.  
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more!

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

We are looking for a passionate, highly motivated performance marketer that strives for great work with every campaign. Focused on delivering beak through ideas that deliver against business objectives. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You can prioritize and balance many tasks and stakeholders at once, and thrive in a fast-paced, deadline-driven environment.

In the role of Manager, Marketing Base you would be responsible for working cross-functionally to manage communications to our Business customers. We are looking for an individual to lead strategy and execution for engagement, marketing and lifecycle communications for our existing customers.

What you'll be doing:

• Understand the needs of business customers and how our products and services meet those needs.

• Proactively plan and manage customer lifecycle communication programs.

• Establish campaign targets and KPIs, develop regular reporting to improve campaign performance.

• Collaborate with data and sales teams to constantly improve campaign efficiency and data quality.

• Collaborate with our creative and customer base agencies to deliver high quality effective communications.

• Design and execute marketing, engagement and lifecycle communication campaigns.

• Receive and prioritize requests for marketing communications to be sent to our customers.

• Analyze the customer base to identify revenue and engagement opportunities.

• Collaborate and coordinate with Sales to optimize campaign effectiveness and identify opportunities.

• Manage and request customer lists including segmentation and version management.

• Write customer communications that clearly outline the issue or situation in a customer focused manner.

• Work cross-functionally based on communication type to ensure that all assets are created and submitted per the specified timelines.

• Manage tight workback schedules and deadlines to ensure that all communications are approved and deployed on time.

• Be responsible to work closely with Data & Analytics team to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives. 

What you will bring:

• 3 to 5 years experience with customer communications in B2B marketing in technology or telecommunications.

• Experience in establishing strategic direction for lifecycle programs.

• Strong understanding of digital marketing and communication channels.

• Experience with email marketing platforms and CRM systems.

• Analytical skills to interpret data and measure campaign performance.

• Creativity and ability to develop engaging content.

• Customer-centric approach with a focus on building relationships.

• Outstanding project management skills and attention to detail.

• Excellent communication skills and superior written skills.

• A results-driven, customer-first, and proactive individual who takes pride in their work.

• Must be able to work in independently in a professional, rapidly changing, fast-paced environment.

• University or College degree, preferably in Marketing, Advertising/Communications or Business an asset.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

• Paid time off for volunteering

• Company matching contributions to charities you support

• Growth & Development Opportunities:

o Self-driven career development programs (E.g. MyPath program)

o Rogers First: priority in applying to internal roles of interest

• Wellness Programs:

o Homewood employee & family assistance program

o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

o Low or no-cost fitness membership with access to virtual classes

• Our commitment to the environment and diversity:

o Work for an organization committed to environmental protection

o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. 

If you are selected to move forward in the recruitment process, here is what you can expect:

• 15-minute phone screen with your recruiter, 1-hour virtual interview with Hiring Manager, 30-minute final round virtual interview with Director of the team. Best of luck!

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 320809

Overview

Requisition ID: 34445 

What is the opportunity?  

The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sponsorship initiatives through employee communications and proactive and reactive media relations.

In this role, you will support business objectives through the execution of strategic multi-stakeholder communications for programs including: the RBC Canadian Open, RBC Heritage, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBC Music and other brand initiatives. 

What will you do?   

• Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
• Protect and enhance RBC’s reputation through effective communications and storytelling focused on our brand marketing and sponsorships efforts
• Assist with cultivation and management of media relationships relevant to Brand Marketing
• Foster collaborative relationships with key stakeholders, including partners in Brand Marketing and Corporate Communications colleagues
• Support with media monitoring, help proactively identify potential reputational issues and work closely with Director and Senior Manager as required to help mitigate them
• Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features and communications toolkits.

What do you need to succeed?

Must-have  

• 3+ years of communications or PR experience
• Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
• Strong external and internal communications and/or media relations experience
• Excellent writer, editor, speaker and content creator with the ability to craft a compelling story for a variety of audiences and channels
• Ability to prioritize among competing requests in a fast-paced environment; embrace change; and demonstrate diplomacy, professionalism and a positive attitude
• Ability to work both collaboratively and independently
• Ability to confidently provide strategic guidance to senior leaders and possess the ability to educate and influence others on communications best practices
• Digital and social media savvy, with a strong grasp on the evolving digital media landscape
• Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously

Nice-to-have 

• Experience with executing sponsored content partnerships
• Interest in marketing, sports and/or entertainment
• Existing relationships with marketing, business, entertainment and/or sports media

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities 
• Work in a dynamic, collaborative, progressive and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills

Decision Making, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Oral Communications, Organizational Communications, Time Management

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

TORONTO

Canada

37.5

Full time

HUMAN RESOURCES & BMCC

Regular

Salaried

2025-03-10

2025-03-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

What you’ll do

The Personalization Pod team at Canadian Tire is an agile, customer-focused team that relies on data for marketing efforts in order reach out to customers on a more personal level. We are seeking a Marketing Specialist to join our team. Reporting to the Manager, Personalization Lifecycle, the Marketing Specialist will primarily be responsible for planning, executing, and reporting on customer focused campaigns. This position is key to supporting efforts to increase loyalty engagement across Canadian Tire.

• Draft detailed marketing plans with clear objectives and requirements

• Work closely with data analysts on the team to identify target audience segments and establish communication strategies to effectively reach them

• Liaise with cross-functional teams for campaign planning, creation of assets, and execution of key marketing campaigns

• Build out app campaigns such as push notifications, popups, and content cards, monitor campaign metrics and modify as necessary

• Measure the success of marketing campaigns by analyzing metrics, identifying trends, and opportunities for improvements

• Ensure generated insights meet standards of analytical and statistical rigour, highlighting gaps where necessary

• Build and communicate reports on marketing efforts and campaigns providing data-driven insights, key learnings and next steps

• Identify and troubleshoot issues as they arise with an entrepreneurial mindset, and provide scalable resolution with follow-through

• Work on ad-hoc projects that leverage multiple internal and external sources of data such as sales, digital analytics, loyalty, etc.

What you bring

• B.S. in Marketing, Business, or a related field

• 2+ years of relevant work experience

• Proven experience in marketing campaign planning, design and execution

• Knowledge of customer segmentation and targeting strategies

• Proficiency with Braze or similar customer engagement platforms

• Strong analytical skills with the ability to interpret data and generate actionable insights

• Excellent communication skills for effective collaboration with design teams and stakeholders.

• Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

• Familiarity with digital marketing metrics and analytics tools, and ability to create compelling reports and presentations on campaign performance

• Experience working with cross-functional teams in a fast-paced environment.

• Strong ability to adapt to rapid changes in project requirements and priorities

• Experience with visualization platforms such as Looker or Google Data Studio is a plus

• Knowledge of SQL and Python is a plus

Hybrid   

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

What you’ll do

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.  The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews – both positive and negative – based on real-life use. Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.   

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).  This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.  

• Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

• Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

• Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

• Contribute to annual marketing plans and programs in support of business and marketing objectives

• Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

• Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

• Provide administrative support and oversee budget tracking and project timeline

What you bring

• University graduate, education in Marketing or a related field

• Minimum of 2 years of related marketing experience on either the client or agency side

• Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and/or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

• Attention to detail, strong project management, analytical and problem-solving skills

• Adaptable; excited about the opportunity to work in an environment of change and fast pace

• Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

• Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members  

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-NV1